“Drive Sober or Get Pulled Over” campaign to begin December 14th.
The National Highway Traffic Safety Administration (NHTSA) will be running a
Drive Sober or Get Pulled Over campaign beginning December 14th to January 1st. NHTSA is encouraging
those states that are participating in the campaign to focus their media
on days that the national media is not running. NHTSA will use Fox affiliates
as their primary broadcast networks. It plans to focus heavier on sports
via the NFL and NBA. For the NFL NHTSA will use additional broadcast networks
that carry these games. In addition, it will also run paid adds on Christmas.
The campaign will target 5 segments that NHTSA considers “at-risk”:
1. Discontented Blue Collars: Men 21-34 years old
2. Middle-Class Risk Takers: Men 25-54 years old
3. Inexperienced Social Drinkers: Men 21-24 years old
4. Responsible Drinkers: Adults 25-44 years old
5. Socially-Accountable Drinkers: Adults 25-34 years old
NHTSA will also target the following secondary audiences:
- Newly arrived Latino immigrants
- College Youth
Cops will enforce zero tolerance policy.
During the campaign, law enforcement will be aggressively looking for impaired
drivers. If you get a DUI, you could face jail time, lose your driver's
license, you insurance rates will go up, and you could face dozens more
of other unanticipated expenses ranging from attorney fees, court costs,
car towing and repairs, and lost wages due to time off from work.
During this crackdown, NHTSA has encouraged law enforcement to take a
zero tolerance policy. If law enforcement feels you having driven while impaired, you
will be arrested.
Want to know more?
For more information about Florida DUI law, download my free e-book, "The
most important things to know when charged with a DUI."